< Back to blog

Black Friday 2019: Are the deals as good as they seem? Posted On 27 November 2019

Early Black Friday deals have already arrived; but are the deals any good?

Black Friday; a date in your calendar that you can never get away from. However, how good are the ‘limited-time sales?’ and what’s the history of the day itself?

The name Black Friday originated for the name of the day after Thanksgiving Day in the United States. The term itself is said to have come from the name the Police gave to the crowds and traffic congestion accompanying the start of the Christmas shopping season in Philadelphia in the 1960s.

Since 2005, Black Friday has been the busiest shopping day of the year for Americans with some companies and States observing it is a holiday; thus making it a four-day weekend. Like the Boxing Day sales in the UK, families will spend this extra day shopping.

With the popularity of the sales and online shopping, it is no surprise that it has now gone worldwide – with many retailers starting their sales early and spreading them throughout the month of November. The biggest retailers in the UK such as Amazon, Currys, Argos and John Lewis already have sales on celebrating Black Friday.

However, are any of the deals any good?

A report by Which? suggests that the sales offer only a few real deals, with most of the goods available at a similar price or cheaper throughout the year. Which? tracked 83 products over a six-month period leading up to Black Friday 2018, and only four out of the 83 were cheaper during the Black Friday deals.

The trick that Black Friday uses is one of the oldest sales tricks of all-time: a time-limited sale. It’s simple, by shouting in our faces through marketing that a certain product will only be available at this great price for X amount of days, we feel under pressure to make a purchase that we don’t really need.

Amazon were the first company to bite back towards the Which? report, saying: “The claim from Which? regarding Echo is false, and we have made this clear in our response to them. Amazon.co.uk customers were not able to buy the Echo (2nd gen) device cheaper before Black Friday 2018.”

It’s no surprise that Amazon would be the company to defend Black Friday, especially when you take into account that it is the busiest time of the year for the company and that they account for over 40% of all Black Friday purchases!

Not that there aren’t any good deals to be had, just take your time to do your research before making an impulse buy. Just because something is on ‘sale’ that doesn’t mean you should get your credit card out. Like anything, there may be a better deal out there without the time-limits.

Black Friday officially starts on the 29th November 2019.

< Back to blog

Connect with us

Recent Posts

Halloween Party at Home

Halloween will, like most of 2020, be a different experience this year, however, we have a great guide to make it special at home…   Halloween has always been about Trick-or-Treat, pumpkins and decorating your house, however, this year, with Trick-or-Treating all but off the schedule, we thought we would look at the ways to …

Read more...

Spooky places to visit in the UK this Halloween

It’s that time of year where we are all looking for a good scare and where better to start than some of the most terrifying places around the UK…   On the build-up to Halloween, some of us get comfy on the sofa with a good horror film, while others are more adventurous. If you …

Read more...

Kit out your kitchen

With the kitchen one of the hubs of the home, it’s key to ensure that you have everything you need to make it fully functional Like any good workspace, your kitchen needs the right tools. Having these to hand will ensure you cook up a storm in no time. But fear not, we tell you …

Read more...

Rare royal portraits dazzle the nation

Queen Elizabeth II poses for a rare and beautiful official portrait, which was captured last year at Windsor Castle by royal photographer Chris Jackson, and which has recently been released to the nation. The portrait shows Her Majesty, 94 years old, wearing blue sapphire jewellery and a matching tiara, along with a couple of pieces …

Read more...

Pension Schemes Bill passes latest stage

“The role of bricks and mortar in later life is changing”, says the Chairman of the Equity Release Council, as hopes of housing wealth being included in the pensions dashboard improve!   At its second reading last Wednesday, The Pension Schemes Bill has been passed in the House of Commons after some debate between MPs. …

Read more...